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Being creative in the workplace goes far beyond making the prettiest
spreadsheet or the most colorful PowerPoint presentation. Instead, there are
two main ways that creativity is absolutely needed in the workplace: creative
thinking and creative problem solving.
Creative thinking is pretty simple to define, but a bit harder to implement.
Basically, if you’re a creative thinker, it means that you come up with ideas
that are entirely unique.
It’s easy to come up with the same rote concepts for a project or a new
campaign, especially if you’ve used them before. But when you start thinking
creatively and getting a little daring, you may be surprised at what your brain
can come up with. It’s this “throw everything to the wall and see what sticks”
method that creative thinkers truly shine at.